 Article marketing Basics.
Writing articles and submitting them to article directories is a simple, but very
powerful and effective way to create interest and generate traffic to your site.
Best of all, it's free.
For years, most successful online marketers and many marketing offline too, have
used article submission as a way to draw attention to their products and send
interested traffic their way.
Basically how it works is that you write interesting (hopefully) articles. You submit them to article directories for other people to use freely on their sites, blogs and in their written works. The condition is that they have to use the article as it is – they’re not allowed to change it – and at the bottom you have included a link back to your own website, product or blog.
When people read the article, and if they like it, they’ll possibly click on the link and you’ll get free traffic to your website.
Here's some steps to follow if you fancy giving this a try.
• Before you do anything else, consider your topics for your articles.
If you want to have your articles accepted by the directory admin and
published for everyone to find, you have to have fresh, new content. It’s
fine to use PLR (Private Label Rights) material that you’ve bought or gotten
hold of for free but make sure you rewrite it slightly or add to it. Don’t be
tempted to use it as it comes because it’s highly likely that other people have
bought the same PLR and have submitted it to the same directory.
Unfortunately, there are hundreds, or even thousands, of other people
using the same PLR articles you have. Your goal is to be different than the
rest of the pack, not a clone of the multitudes.
If you have a specific niche you want to promote, pick a topic related to
that particular niche that would interest your readers and write 300-700
words on
that particular subject.
[COLOR="rgb(0, 100, 0)"]For example[/color]: If gardening is your passion, your topics could be:
• Growing vegetables
• Raising roses
• Herb gardens
• 100 things to do with zucchini (make up your own jokes!)
• 100 Garlic secrets
• How to send your garden pests to your neighbor's yard (my favorite)
You get the idea...list everything you know about your passion and you
have the topics for your articles. Don't be afraid to have a little fun with
article topics. Write like you are talking to your neighbor or a friend and
denying that you sent the snail army his way.
If you’re into Internet Marketing, think about what you are selling
online...ebooks, software, memberships...and the benefits of buying your
products. Each benefit could be turned into an article to send you directed
traffic, which is what you want.
Another example: If you are selling ebooks on how to solve a problem,
your articles could have just enough information about that problem and
its solution to make your interested readers want to know more, so in this
case the link at the bottom of your article would be to a ‘full size’ book on the subject.
Do not make your articles one long, fancy ad for your products.
These won't get published. |