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SEARCH ENGINE OPTIMIZATION
Search engine optimization is the process of fine tuning (i.e. optimizing) your web site to reflect specific keywords and phrases that are relevant to your business and for which you want to attract visitors to your site who are searching for such words.
This optimization relates to a variety of elements, not only on your web site's homepage, but its sub pages as well. Those elements can include things like meta tags, link structure, link popularity and the content of the site itself. SEO also include monitoring you’re positioning in the search engines, making adjustments as necessary to your site to stay in the top positions and submitting to new engines or directories that come along as well.
PAY PER CLICK
PPC is a service in which an advertiser selects specific keywords or phrases and then creates a listing that will show up when someone searches for that phrase.
The advertiser selects an amount they are willing to pay for each click on their listing that results in a visit to their site – thus the term “pay per click”. If other advertisers have selected the same keyword or phrase as yours, you then compete against them for the highest position. Whoever is willing to spend the most shows up first with the others following in order.
What PPC has allowed you to do is instantly “pay” your way to the top whereas traditional SEO takes time and effort.
Regrads
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