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Most Valuable Free Google Marketing Tools
1. Google Analytics: Google Analytics is extremely valuable in analyzing your marketing funnel, it tracks all the steps leading up to your sales or checkout page. Vital information for raising your conversion rate and ROI.
2. Google Sitemaps: Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly. 3. Google Alerts: Be notified when someone or another site lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products. 4. Google Froogle: Froogle is Google's price directory! It simply lists all the cheapest prices for different products on the web. For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site's content for Froogle may prove to be very beneficial. 5. Google Checkout: Not exactly free but for those marketers who use AdWords - for every $1 spent on AdWords you can process $10 for free. You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up. 6. Google eBlogger: Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Keep in mind, each blog has that all important Google Blog Search bar. 7. Google Toolbar - Enterprise Version: Try the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. 8. Google Groups: Google groups is another form of social and business networking that every marketer should be aware of and pursuing. 9. Google Adsense: One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a check from Google each month. 10. Google Writely: A recent addition to Google's stable of free products. Writely is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs. One feature that may be of interest to marketers, it lets your save files in the popular download format of PDF. 11. Google Trends: This Google program will let you search popular trends, important for marketers searching for the latest hot product to promote. You can also break down these trends by different regions. I hope that the above information will be of good use to you all. Regards |
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