How to Spot a Moneymaker When You See One

You can't make it big selling your
widgets to the five other people who love widgets. You accept that
you have to look for the product that is in demand, with buyers
ready to click that "buy" button. So how do you know which
products to choose?


Spotting the sellers

What you need to do to spot a moneymaker is find out what is
selling and what is not. Go to affiliate sites like Click Bank and
Commission Junction. Utilize the marketplace tools there and find
out what products are performing—which products other affiliates
are making money with. Start there, but go further. Consider the
whole picture before you decide on the right affiliate products for
you.


Go to these sites, and look at the market reports. Don't just start
with a top keyword search; find out what is selling—not just what is
getting traffic hits.

Compare products in your chosen category against each other.
See which products are outperforming the
others, and then go from there. Build your website and your
affiliate program around that product. Then use your keyword
analysis in the most productive way.


Here's the trick, though. You don't want to just grab the first
products you see with the highest traffic generations. Traffic in and
of itself means very little. You want the products that are actually
converting—that are turning into sales.

So even if a products gets thousands of hits a day, but only a couple of those hits convert to purchases, it is probably not the product that will generate the kind of easy, hands-off sales you want.

A product with only a hundred (or fewer) hits per day that converts at a much higher rate would actually do much better. It's the conversion and sales that you need to know, not just the traffic generated by searches.


What sells and what doesn't

Sometimes these statistics are things that you can find through the
marketplace tools on affiliate lead sites. Not always, though, and
some sites are better at it than others, so you need to look at the
proven factors that are more likely to result in sales.

First off understand that there are basically only two types of
buyers of interest to you; they are

• Buyers who are researching products, and
• Buyers who need a product (or feel they need a product)
because they need a solution to a problem (or think buying
solves a problem—sometimes the problem is simple want)

Are there other types of traffic-generators out there? Sure. But
most of them are not buyers who are ready or nearly ready to buy.
So that kind of traffic is essentially fluff. It looks good on your site
meter, but it doesn't make you money. So it's not worth your time
and effort.

This is where keyword research really comes into play. Effective
keyword research will target those buyers ready to buy, rather than
those just looking around.


To choose your niche—since you're not choosing on interest alone—you will need to know how to choose the niches that can perform. You need to
know how to spot the moneymakers, using your market tools.

Now that you know your niche, we can start setting up your
business. We can go on to formulating a game plan and carving
out your piece of the market action.

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