First off, to understand how to make conversion happen, you have
to understand your role in the grand scheme of things. Your role is to get your visitors to your parent affiliate's sales page—your merchant's sales page.

Many new affiliates, and indeed some seasoned affiliates who just
don't 'get it', mistakenly think that their job is to sell the products
themselves.

Subtly, yes, in ways, that is true.

But overall, that is not your job—the sales itself is the role of the product seller. What you need to do is warm your visitors up so that they can feel
confident in taking that final step, and going on to seal the deal.


Again, this is where you need to realize that the merchant has done
a lot of the work for you. They've constructed the sales pages and
order processing mechanisms. They've written (or had written) the
killer copy that will totally convince the buyer to buy. All they need
you to do is get the seller there.


This is the part of the biz that is referred to as the 'pre sale' or 'pre
selling'. This is the part where you work as the middle man—the
liaison between the seller who has this great product and the buyer
who really does want to buy, but needs that added little push, or
the point in the right direction.

An important thing to remember, too, is this—your readers are
busy people. They, like you and everyone else in the modern
world, do not have the time for extensive reading and research.
That's why they're coming to you. They're hoping you've already
done that for them.

The lesson to take from that is that you
should put up quality, product-supporting content, and you should
make it valuable; but you should not kill your visitors with
kindness. Make the whole process very easy.

• Give readers a piece of information they can use (a product
review, a tutorial, etc).
• Show them that you understand their need (you identify with
their problem, you see their need, you know how to fix it,
you've been in their shoes).
• Point them to the place with the solution (link to your
merchant's page).
• Let the merchant do the rest! (They've already done it
anyway, why reiterate and waste your visitors' time?)

The whole process is done and over in about three simple steps.

And out of those, the only one that really requires work is the
providing of useful information—the converting part.

There are many ways of converting visitors into buyers, but
understand that whichever method you choose to use, it needs to
fit within the needs and demands of the visitor's life.
In other
words, it needs to be simple, directed, and effective. And all the
better if it is action-oriented. When people have to take an action
(and we're not just talking about the action of buying), they feel
they are being productive and proactive in fulfilling their needs, or
solving their problems, whichever the case may be for your
product(s); sometimes it could be both.

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