Focus is Everything

You've built your affiliate website and your pages for a reason. A
very specific reason—to sell your targeted affiliate product! What is
critical to your success as an affiliate is to stay focused on that
central goal, that very specific driving reason for the very existence
of your website.

To do that, you need to keep the eye on the prize, to use another
cliché. You have to make your information and your product your
number one focus; more specifically, the only focus.

All too often, affiliates are drawn by the prospect of easy money
from simple to use monetization programs like AdSense or some
such program. They'll fill up their sites with ads to make traffic-
based money, and they kill their chances at affiliate success!

In effect what you accomplish when you fill up your conversion
website with advertising and peripheral monetization strategies is
inviting in all your competitors. Every ad or link that posts is one
more opportunity for your crowd, which you've worked hard to get
there, to leave and get consumed by the tangents. You drive your
very own visitors straight into the waiting, wide-open arms of your
competition!

Moreover, the inclusion of multiple ads and streams of information
is down right confusing. You draw your visitors in with the promise
of the information they've so desperately sought, and then you
take them to a site so muddled with banner ads and links that they
can't tell which one is the piece they've come for. They become
distracted and frustrated. And then they leave. They go back to
their search bar to find a website that really delivers the goods.

Trust me when I say (and you probably know this just from being
a web consumer yourself) that people have had enough of bogus
sites that don't help them. They want the website that is
straightforward, to the point, and helps them, rather than hinders
them. They recognize the pretenders within a few seconds of
landing on a site, and if you don't prove yourself to be helpful right
away, they'll move on and not bother to scroll down for your article
or product review to find out if it really is there.

How, then, do you create focus on your web pages?

• Stay away from advertising, monetization programs, and
outward links that don't lead to your sales pages (at your
merchant's site)
• Only include ads and links that go to your affiliate products
(imbedded, naturally, with your affiliate ID so that the sale is
credited to you)
• Feature your promotional material and one link above the
fold of the page so that it is readily available (seen
immediately by visitors when they land on your page) keep
the focus on the solution your readers seek

Remember that this focus is about helpful content. This isn't the
place for the hard-sell sales letter. Leave that to your merchant.
This is the place for soft-selling; the kind of selling a friend of yours
might do by suggesting something that's worked for him or her.
Stay focused on your goal and focused on the product and solution
at hand. By doing so, you'll help your visitors maintain focus, and
move them on to where your real profits lie.

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