Here are some real techniques that you can use to help you convert web
traffic into buying, paying customers at your merchant's site. Here
are some of the things that the Big Shots do that you can do too to
make easy money…in the affiliate's way!


Create Interactive Experiences

As we said, people feel a sense of accomplishment from action.
And it doesn't need to be complex action, either. Even a simple
action, like using a poll or diagnostic quiz, can give that feeling of
accomplishment that gets visitors one step closer to buying.

If you really think about it, the entire process is just action after
action—one step leading to another; first,

• Visitor has a need or a problem, for which they need a
solution
• Visitor starts searching for solutions to his/her problem, or
products to fulfill his/her need
• Visitor clicks on your site in a search, because it seemingly
offers something helpful of value
• Visitor reads your content, then…

…What comes next is up to you. If you find a way to make it
another action step, your visitor will continue to feel good about
what he or she is doing.

So maybe you put up a little quiz or questionnaire that offers up the problems they are facing. You tell them that if they take this one- or two-question quiz, you can help them solve their problem. Maybe you offer a trial-version to show how you can help (which leads to a trial at your merchant's site), or maybe you tempt them by getting them to take action now so that they can enjoy an added bonus—a free program or product th at
you've created, just to add value and get the sale.

All of these actions can help you convert buyers by subtly moving
them on to your merchant's sales page. And the best part is, your
visitors will be happy you're doing it, because you are helping
them!

Along with this, you can use other little tips and tricks of the trade
that have been known to increase clicking, and thereby increase
conversions. Some examples…

• Divide articles and tutorials across pages so that visitors
have to go from one to the next (such as by clicking a 'Next'
button, etc)

• Place order buttons or links as alternative options next to
other action buttons (such as with the 'next' button)

• Use different action buttons placed strategically on your
pages; they tend to get better response than links and make
the visitor feel they are moving on to better things (even
though they'll all lead to the same place)

• Use bonus features like promotional codes to allow visitors to
feel they are getting an extra discount.

• Give an extra bonus, such as a calculator or converter you've
built or had built, something that correlates with your
product (for example, for fitness products, perhaps a calorie
converter or burner)

• Assign an action off-site, such as using the free function at
site ABC (your merchant's site)

• Lay out a larger plan of action, and spell out the steps your
visitors should take to solve his/her problem

• Use tutorials with multiple action steps, at some point
including your product

• Use videos to demonstrate product uses

Above all, no matter what strategy you decide to use, keep your
site's navigation clear and simple. Make it obvious what your
reader needs to do, and make it easy for him to do it. Use clear,
user-friendly conversion actions to move people forward and land
them on that buy button on your merchant's page.

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