Some search engines matter more than others

We've established that the only way someone searching through
the vast mounds of information on the internet can find you
[without knowing your url or clicking on a link] is by using a search engine.


Ninety percent of visitors, perhaps more, will find you this way.
But as most of us also know, there are many, many search engines
out there, and not all of them are the same. A handful of search
engines matter a whole lot more than the rest.

So who matters and who doesn't? In truth, everyone matters
because every visitation generated by even the most obscure
search engine matters. But for your purposes, you need to work to
please the Big Shots in the search world so that you get the lion's
share of the searches for your targeted keywords and key phrases.


Having said that, understand that there is only so much you can
do. Follow the advice given in subsequent chapters here so that
you rank well in the more popular search engine results pages
(SERP's), and the rest will pretty much follow anyway.


Search engines that rule the web

Enough talking around it, let's take a look at who really matters in
the search engine world.

According to seoconsultants.com, the top ten US search engines
are:

1. Google
2. Yahoo!
3. MSN
4. AOL Search
5. Ask

(Second tier search engines listed alphabetically, not in order of
performance)

• Alta Vista
• Fast
• Gigablast
• Netscape Search
• Snap.com

And according to data collected by seoconsultants.com from a
Hitwise press release, the breakdown of traffic share by major
search engines looks like this:

• Google—67%
• Yahoo!—20%
• MSN—7%
• Ask—4%

Add these numbers up, and you'll see that approximately 98% of
searches are generated by just four major search engines. Not
only that, but of the second-tier performers, and even some in the
first, several smaller engines are powered by the major engines.
For example, AOL Search is powered by Google, as is Netscape;
Alta Vista and Netscape are powered by Yahoo!


The lesson to learn, then, is to work to please the major players,
and the rest should fall in line. And even if they don't, you'll be
accessing the greatest percentage of web searchers, and that's
your ultimate goal.

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