To sum it all up, it all comes down to this:

• Search results rely on content and keywords.
• Content = Food for search engines/spiders
• Quality Content = Good Search Rankings

Since no human would have a prayer of completing such a
monumental task as evaluating and indexing all the sites on the
web, we have to rely on the best processes and programs the
search engines can create.

Those best programs rely on what amounts to an elaborate matching game that matches search words to words on a page. Very basically, if you have no words, or at least no words that matter to spiders and the people searching, you have nothing to match up to, and so you have no way for a
search engine to find you. Your existence on the web, and the
traffic to your site, depends on you having the words that people
want to find.


To rank well in the major search engines, you need to center on a
select group of keywords and key phrases that you want to rank
for. You need to use those correctly to prove to the search engines
that you are one of the authorities in your subject, for your chosen
phrases.

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