What is Viral Marketing?

Viruses are not normally welcomed in either computing or human
circles. A virus is an infection—a disease—a thing to be avoided at
all costs. Indeed, viruses are to be strictly avoided. But we can
learn from the habits of viruses, and make their ways ours to
harness motivated web traffic.


At its most basic, viral marketing is nothing more than the
spreading of information from one person to another. It is based
on the concept that on average, a person will tell three others
about a product that they like. So for every client you please,
there are three more potentials following behind.


In web circles, this has been applied in a broader sense to include
not just word-of mouth campaigning, but actual programs that get
passed around and enjoyed; and when those mini-programs link to
another, more useful website or product, the viral effect continues
on to eventually net the end-goal, which in this case is traffic to
your website, and conversion of traffic into sales of featured
affiliate products.

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