People love getting something for nothing. That is why freeware
and shareware are so popular on the web today. There are entire
websites dedicated to just giving away freeware and shareware,
and they are making big bucks by doing it—and so are the people
who own those programs.


By giving away a free version of a complimentary program that fits
in with your affiliate product, you can generate a large amount of
viral traffic into your site.

What's great about this kind of traffic is
that it is independent of web searches. In other words, the viral
traffic from freeware is in addition to organic traffic generated by
search engines.

Note—before you disregard this method as something beyond your
expertise, understand that there are ways to build freeware without
any programming knowledge at all. This is a traffic generation
method that anyone can use!

The basic method that is employed here is this:

• First, you create or have created a simple software
application that will appeal to your target consumer. This
needs to be something that ties in with your affiliate product
in some way, and that can enhance the product or help
answer questions which lead the consumer to your product
page.
o For example, if you are selling bodybuilding
supplements you might create a freeware product that
helps your customers track their workouts and
progress.

• Next, you create a website for your freeware product. This
page will list the product features and will give download
instructions to the visitor so that he or she can really get the
freeware product offered.

But it also links in some way to your affiliate product. There are a variety of ways you can choose to link out to your merchant's page. Your
methodology will depend a lot on your affiliate product, and
also on the freeware product that you are offering.

o In the case of the workout tracker, you may simply
advertise your affiliate product site, or offer links to
informational resources.

For example, you might
prominently display feature articles which detail useful
information for bodybuilders. Naturally, the articles
that are linked will be those hosted on your main
product affiliate site, which is already set up to convert
your visitor over to your merchant's page.


o If you have created something like a quiz or
questionnaire-style diagnostic tool, the "solution" will
link directly back to either your affiliate website, or
more probably your merchant's site—the real answer
to the problem!

So for example here you might create
a diagnosis tool for bodybuilders designed to answer
"Why can't I make gains?"

You ask a few profiling
questions about workout habits, show that you
understand the trouble facing the user—for instance,
no gains despite regular, planned workouts, and then
suggest that a dietary need might be to blame, or that
supplementation might help.
To learn more about
what your body needs, click next.



• Now that you've created your application, you need to place
it in systems where users can find it. Very simply, you will
submit it to free download sites, such as
freedownloadscenter.com, Tucows.com, or any of about
600+ other free download websites.

The websites will offer a brief description and overview of the product (which you will create prior to submission) and then offer a link to the
homepage where the free download exists. That homepage is the place where your sales begin!


You can use Shareware applications in much the same way, only
instead of promoting an affiliate program you are promoting a
program that you own or have created. It starts as a free version,
but only works for a limited amount of time before it times out, or
has limited functionality.


The goal is to get your users to fall in love with your little program so that they do buy the additional features or purchase the program after the trial time (you'll recognize this as the MO of many leading software companies—get them to rely on your product so that they have to buy the full version).

Take a moment to think about how you can use this idea to explode your business.

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