• Search results rely on content and keywords.
• Content = Food for search engines/spiders
• Quality Content = Good Search Rankings



• Search results rely on content and keywords and links
• Links plus Content = Food for search engines/spiders
• Links plus Quality Content = Good Search Rankings

If you have good content that your customer is searching for, and you gain
some good links back to your content, you will rank well in the
search engines, and you will tap into that organic traffic which will
result in 90% of the traffic to your website.



Search engines work by matching terms to terms—terms on your
page to terms visitors are looking for. These, and you probably
already know this, are what we refer to as keywords and key
phrases.

Now, as you can imagine, not all the words on your page
will really matter because no one is out there searching for
meaningless words that are everywhere.

What you need to do is
figure out which of the words people are searching for in respect to
your niche and target a select group of them. These will be the
words that you strive to optimize for, the words that hopefully will
gain you SERP ranking near enough to the top to get traffic.


These words and phrases will be ranked first and foremost by the
content on your page. That is what is given the most weight and
relevance by search engines and by people. And since site
popularity, traffic, and linking all weighs in, too, content is the most
important factor in SEO.


Aside from SEO efforts, there is another, more important reason to
write content that is useful and relevant. Your customers!

Consider this—no one cares if you rank first but have nothing to
offer after the click. All that the humans care about is whether or
not you are serving their needs. After they find you, if your
content is good they'll stay and have a look around, use your site
for a while. If it's nothing more than a pile of keywords stacked
one upon another, they'll just leave for the number two-ranked site
that actually has real content.


Therefore, if you understand nothing else from this post
understand this—the focus of all your SEO efforts must first be—
above anything else—the quality of your content!

If you do nothing more than put up good, [humanly] digestible content, you've already done more than half of what it takes to develop a site that
will generate traffic.

Nevertheless, there are other factors that weigh in on your ranking
that can be optimized to increase your popularity with the search
engines. These include both on-site and off-site factors.

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