Newsletter and blog publishers are hungry for new content to present to
their readers. You don't have to reinvent the wheel, but you do have to
rewrite it some to make it interesting and useful to the publisher's readers.


That means:

• Provide fresh looks at old ideas

Not much new exists today that cannot be restated or reordered
to make it a new article with great possibilities for traffic
generation.

The browsing public is starving for information on any topic
imaginable. You can find out what they are looking for in your
niche by using any keyword generator. You will know how many
people looked for your specific keywords last month.

If you plan on using articles to drive traffic to your products,
wouldn't that be handy information to have BEFORE you start
writing articles?

• Offer new solutions to old problems we all share

There's more than one way to fix a stuck drawer, make your car
shine like a jewel, remove the mystery stain on your kid's new
shirt or get better phone service.

Problems are everywhere. We all have more than we need and
the reading public is no different. A list that promises a new way
to overcome everyday hassles is usually warmly welcomed by
newsletter publishers because anyone can relate to the
information.

Be creative and your articles will be appearing all over the
Internet. If you have a humorous story about how you
discovered the solution or had to create it, add it to the article.
Do not write in a technical, stilted manner. Just make sure your
solutions work. If you have enough solutions to the same
problem to make several articles, do it.

• Create a new list of steps to get something done

People everywhere love hand-holding and step-by-step lists of
techniques or processes to make their life easier, especially
when they are dealing with some of the new, popular technical aspects of the Web 2.0 social media.

These articles are in every article directory and people flock to
them. Most want to know how to master these vague processes
that do so much "wizardry" on web pages.

If you know how to master one of the processes that baffle so
many people, you have just struck article gold. Write a step-by-
step tutorial that starts at the beginning and finishes with a
completed process.

You see examples in your email box all day long with titles like
"5 Secrets To Unlock _______," "Easy PHP Scripts to ______"
or "How to _____."

Read some articles in any directory on your niche topic and get
ideas for new articles on the same subject. Ideas are not
copyrightable and any that pop into your head while you're
reading the competition are yours to use as you wish.



• Share your grandmother's family secret biscuit recipe (ask
her first though)

A lot of useful information and techniques are fading away as
the new generations flock to the "new stuff" like hungry
seagulls on a deserted beach.

Our heritage is full of the ways our grandparents or great-
grandparents used to create safe havens for their families and
most of it is quietly crumbling into archival dust. Those methods
can be resurrected from old bibles, handwritten cookbooks or
the memories of your aging relatives and made into articles and
even ebooks that would be popular today.

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