One way to attract attention and the resulting free traffic, is with reciprocal link exchanges, as long as those links are "quality" links and from other sites with content or focus similar to yours. You will have to learn to check out your link partners and avoid any with pages full of unrelated links or links to what Google labels "Bad Neighborhoods."


If Google devalues a site because of the "bad company" it keeps, or the "bad
neighborhood" in hangs out in, your site will get devalued also and dropped in Page Rank if you are linked to it, or worse, just ignored by the robots.



What makes a bad neighborhood?

• Sites that use black-hat techniques to drive traffic
• Sites with many, many pages of outbound links
• Sites with pages of no content usually are just storage sites for
thousands of links of poor quality and will certainly have Google
snorting fire.

You will have to stay constantly vigilant to make sure you are not linked to a "bad neighborhood." You are in control of whom you link to and that has to be your main focus. You cannot control who links to you, but the search engines will punish you if you link out to a "bad neighborhood."

A search for the term "bad neighborhood," with quotes, will turn up several free
tools you can access to uncover any sites that might be harmful to your own
linkbuilding efforts.

There are certain industries that seem to be involved in using spam and link
farming techniques that you need to be aware of before you start building your links. Two major players in this field are the pharmaceutical and adult industries.

Unless your business is in some aspect of those two industries, you would be well advised to avoid them entirely.

While inbound links to your site are good to have, quality outbound links to other high-quality or authority sites definitely will help your rankings considerably. Just remember that, in order for those outbound links to matter, they have to be within the subject field of your site.

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