There are a couple of things you have to consider while you are trying to get
traffic and a decent Page Rank for your websites. It is important for you to
check on your links and to keep track of which sites are linking back to
you. If all the links are outbound from your site and not reciprocated with a link back, the sites on the other end of your outbound links will get all the traffic and page rank. You, on the other hand, will be considered an unimportant website.



Search on "verifying reciprocal links," with quotes, and you will have a list of online tools you can use to check your site and those you've linked to for
backlinks.



Another major consideration for your marketing success is the content of the
anchor text of the backlink (what the link actually says on your site) and how it is using, or not using, the keywords relevant to your site.


For example, "Click Here" is totally generic and does not relate in anyway to
your website. But, "For a great recipe, visit our site," uses your keyword,
"recipe" in this example, in the hyperlinked anchor text. Search engines love this.

There's several easy ways to generate a set of quality links for your sites. Before you do anything, though, you have to make sure you know whom your audience is and who you want to attract to your site. Once you locate your target audience, focus your link building efforts on sites within that audience.


Your major task when looking for link possibilities is to slowly build your own directory of sites with themes that complement your site's focus. These sites do not have to be exactly identical to yours, but they do have to be related in focus and content. For example, if your site is all about collecting comic books, a site that provides tips on pricing and/or preserving comic books would be a valuable link for you. Your keywords would probably be somewhat the same.



One outstanding way to find possible websites for reciprocal linking is to use the search engines to find the top sites with the same keywords you use. Use several search engines...Google is not the only search engine on the Web...and search on your keywords. The sites that come up in the first five or six places are websites the search engines consider important and have ranked them accordingly.


Your next move is to visit those sites and contact the webmasters and ask for a link.

Some will decline, if their site is in high competition with yours. Don't take it
personally. It is just business. But some will accept, especially if you offer a link back to their site. When that happens, you just added a high quality backlink to boost your value with the search engines.


From time to time, you will get offers for a link trade with sites that say they've already placed your link on their links page. Check that out carefully. If they get a link from you and do not have one back to your site on their links page, they are only helping themselves to your traffic and not reciprocating.



Another thing to check out is whether or not they have a link on their home
page to their link pages. If they don't, decline the invitation. Google won't spider the link page and the link would be totally worthless to you.



When you are looking at link pages on other sites, avoid linking to any that have multiple link pages crammed full of links of all types.



Another caution: Do not link to pages with a zero page rank. That link will do nothing for your own page rank and you might be linking in
a bad neighborhood or to a website that has been banned by Google.



A simple but powerful way to get quality backlinks is to write
and submit articles on your niche to webmasters who publish newsletters focused on your niche.



Not only will they appreciate new content for their readers, but also you will
provide yourself with a backlink that means something to Google. How? Your
author's box will have a link back to your site, along with a sentence or two about you. Article marketing is viral and provides a necessary resource for other marketers and publishers.

__________________
Free Internet Marketing Articles & Step By Step Tutorials

Free Gift Cards From Amazon, Apple, Home Depot & More
Earn via Paypal