Writing for the Internet is not like anything you ever learned in high school.
Newsletter and ezine subscribers want to feel like they belong to a community and are not just an email address with a valid credit card to the publishers.


In order to instill that sense of belonging, articles, ebooks and the actual newsletter have to be written in a friendly, conversational manner.


Write like you are talking to your friend or a neighbor. Explain your points in plain words and not in the stilted, strained manner found in some ebooks and articles. Just talk, but do it with your fingers and your keyboard.


Before you submit directly to any webmaster or publisher, subscribe to their
publication and read it. Check out back issues in the archives. Read the
comments in several that interest you.


Look for questions or problems that you can address and do so, either with a
good comment or later, with a short report or article that you submit to the
webmaster. Problems needing solutions are free goldmines of fresh content for you to mine.

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