How To Brand Yourself As An Expert In Any Niche & Get Free Publicity.
With that information, you can directly address the problems and passions of the newsletter's membership and increase the value of your article submissions to the webmaster. To begin with, it sounds like an impossible task, but simple research will uncover amazing details about a webmaster's community.
Pay particular attention to the comments made by the subscribers. They usually reveal a lot about themselves without even realizing it. For example, off topic comments are very revealing if you know what you are looking at.
One effective way to get free newsletter publicity is to take one of those problems that needed solutions and turn it into a short report, 4-10 pages, and offer it to the webmaster as a free bonus or gift to his subscribers. Of course, the report will be branded with your details, particularly your name and your link to your site.
Webmasters are very interested in free bonuses for their subscribers and would welcome your gift offer if it is about some aspect of their niche and of real value to their subscribers. Being able to offer free, fresh content to their subscribers raises the value of being a member of their newsletter and increases subscriber loyalty. If you can provide that content, you will benefit by having your link in front of thousands of subscribers in a few days. This is definitely a Win-Win-Win situation for you, the webmaster and the subscribers.
As your reputation grows built by your articles and free reports, webmasters will come looking for you (the smaller the niche, the quicker this will happen).
Their subscribers will follow your link to your page, looking for more information or resources. You will become an authority or expert in the newsletter's niche and your traffic will increase dramatically. You will be the darling of the search engines, where rewarding fresh content with higher page rank is their main task.
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10-03-2008, 12:59 PM
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