Creating and Optimizing Your Webpage

momonline · #1 (**permalink**) 10-04-2008, 07:32 AM

Now we're down to the most critical part of search engine marketing. Your goal is
to give the search engines what they want to find on your web pages and to be
able to compete effectively in a shifting reality. How do you find out what they
want to know? Read on.

Search your keywords in Google and go to the top 10 sites to see what makes
them rank so high.

Study them, looking for:

• Content
• Keyword placement
• Keyword density
• Keyword counts
• Link popularity
• Word counts

While you're at it, it wouldn't hurt to make note of the use of colour, white space,
graphics and testimonials on these top ten websites. You might pick up some
good ideas to improve the look and feel of your own website. Copying success is a
technique that's older than dirt. Do Not Plagiarize The Site's Content Though!

This task can be impossible if done manually. A Google search for "analyzing
Keyword density" turned up more than a few FREE tools to do the job for me.

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