Originally Posted by Ezinewriter

Have you ever heard of bum marketing? This is a phrase that was coined by Travis Sago which I happened to know, and which is nothing less than FREE article marketing.

Article marketing can put you on first page of Google in just a couple of days. I use article marketing for everything I promote in my affiliate business.

Here are some rules you must follow if you want to be successful with bum marketing/article marketing.

1) Your content must be educative and not a sales pitch. Your resource box is where you do the promotion part.

2) Don't use TOO many keywords since it will deserve you more than it will serve your purpose. The rule is 1 keyword phrase per 100 words.

3) Your keywords should be in the title, the description, once or twice within the body of the article and once toward the end.

4) Your resource box should be eyeball pulling and compelling for the reader enough for them to click on your link or links.

5) Link your articles to your blogs, your Squidoo lenses your sites...etc.

Originally Posted by Ezinewriter

Have you ever heard of bum marketing? This is a phrase that was coined by Travis Sago which I happened to know, and which is nothing less than FREE article marketing.

Article marketing can put you on first page of Google in just a couple of days. I use article marketing for everything I promote in my affiliate business.

Here are some rules you must follow if you want to be successful with bum marketing/article marketing.

1) Your content must be educative and not a sales pitch. Your resource box is where you do the promotion part.

2) Don't use TOO many keywords since it will deserve you more than it will serve your purpose. The rule is 1 keyword phrase per 100 words.

3) Your keywords should be in the title, the description, once or twice within the body of the article and once toward the end.

4) Your resource box should be eyeball pulling and compelling for the reader enough for them to click on your link or links.

5) Link your articles to your blogs, your Squidoo lenses your sites...etc.

Originally Posted by Elvira Avila

Right now article marketing is also my main focus, as well as blogging. I wanted to ask: how long have you been doing article marketing to promote your products and what kind of success have you had? I'd like to get a gauge as to what kind of results I should be aspiring for.

I like your simple formula for determining how many keywords to place in an article. I found a formula for measuring keyword density which goes like this:

(Nkr * Nwp / Tkn) * 100 = keyword density percentage

Nkr = the number of times you use the word or phrase in your article Nwp = the number of words in the phrase. (So “keyword density” has an Nwp of 2).
Tkn = the total number of words in the article or webpage

So according to this formula, if you were to use a keyword once for every 100 words, then that would give you a keyword density of 1%. I've heard that search engines prefer anything between 1% to 3%.

Originally Posted by ghalt

Oh...as to the origin of the phrase, Travis said that his wife came up with it. He said that his process was so simple that a bum off the streets could do it.

I'm pretty sure that it wasn't meant as derogatory. I think the point was that someone who doesn't even have a home could walk into the public library and use the free computer there to do article marketing and start making money.

Originally Posted by Elvira Avila

Just wondering. Do you know why he coined it Bum Marketing? It has a rather derogatory connotation, doesn't it? Or is it because to do this kind of marketing, you can just sit on your bum and do it? Just curious



---Quote (Originally by Ezinewriter)---
Have you ever heard of bum marketing? This is a phrase that was coined by Travis Sago which I happened to know, and which is nothing less than FREE article marketing.