Want to know how the pros really create winning copy that sells? Try these 5 expert tips for starters, and you’ll be well on your way to writing copy that promotes your products and services—just like some of the greatest copywriting superstars of all time.

Focus on the Consumer, Not on Your Product. The question on everyone’s mind is, “What’s in it for me?” Answer that question about your product or service to the prospect’s satisfaction, and chances are good that they will become paying customers. They don’t care how long your company has been in business, or what you were doing that made you come up with the idea for your product or service. They only want to know how it will help them solve a problem that they are facing.

Use Everyday Speech. You’re writing about widgets to ordinary people, not an academic paper on Hemingway’s use of the comma. Avoid the stilted, high-falutin’ Corporatese that poisons many a marketing piece. Use ordinary, everyday speech, and avoid jargon if possible.

Start a Swipe File. This is the one thing that all successful copywriters do, and if you’re going to be writing your own copy, you should too! So start saving those pieces of “junk mail” that you get, and print out and save any web sales letters or emails you come across as well. They can be a fountain of inspiration for your next promotion. Why reinvent the wheel?

Read. You can’t be an effective writer—of any type of material—if you don’t read. Read magazines, newsletters, Web sites, and blogs relating to your industry. If you’re at a loss for industry publications, check out Tradepub.com, which offers free magazine subscriptions and whitepapers for dozens of industries. I get many of my ideas for my blog posts and this newsletter from reading marketing publications.

You should also read outside your industry and for pleasure. Not only is it a great way to pass the time, but it can teach you about language and sentence construction, which come in handy when you’re writing your next promotion. Read business books, as well as your favorite fiction. I like science fiction, but any genre will do, and it all helps you learn how to tell a compelling story, which works as well in marketing copy as it does in today’s bestsellers.

Test, Test, Test. Another thing all successful marketers and copywriters do is test. Run your sales letter or webpage against another, changing only one thing at a time, like the headline. Whichever one outsells the other, use that one as your primary sales message, then test again! Change something else about the letter, like the lead, or the offer, or the guarantee. Heck, even use a different font! Even the most seemingly insignificant element will make people more likely to whip out their credit cards than another. Keep testing and testing until you’ve got something that continues to pull better than anything you set it up against. This becomes your Control. Use it as the basis for everything else you create.

That’s it! 5 super copywriting secrets you can start using right now!

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James Palmer
Freelance Direct Response Copywriter

Get a FREE report, "6 Copywriting Mistakes Online Marketers Make That Absolutely KILL Response" here:
http://www.rocketresponsecopy.com/newsletter.htm

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You're welcome. I'm glad you liked it and hope you find it helpful.

James

__________________
James Palmer
Freelance Direct Response Copywriter

Get a FREE report, "6 Copywriting Mistakes Online Marketers Make That Absolutely KILL Response" here:
http://www.rocketresponsecopy.com/newsletter.htm

Check out my blog: http://www.rocketresponsecopy.com/blog

A very help article thank you.

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HardysEmporium our eBay Store

Great article, I especially like this point and think that it's also one of the easiest points to forget. Whenever you have a reader engaged with an article, the use of the word "I" versus the use of the word "you" has a direct impact on how your reader will respond, and how they will feel about you not only as an author but as a prospective collaborator (mainly in business, where you buy from them, etc.).

When you talk about yourself, it sends a message that you don't care about others. But when you talk about the reader, you build trust and hold their attention longer.

I find it very easy and a common mistake in almost 85% of sales letters where they talk about what they fin important about the product rather than wat your customer want to hear. Easily corectible and will easily jump conversion up a few percent!

Good one..Write something about copywriting the content

What if you knew the 'secret'? What if you could use it to open locked doors in your prospect's mind, get them to loosen the purse-strings, practically hypnotize them into handing you cash?There really is such a secret. And it is often so obvious, many copywriters forget about it. Or ignore it. Or do not pay enough attention to it.

No, it's not having great bonuses. No, it's not crafting the world's best headline. No, it's not loading the sales letter with testimonials.Instead of telling it to you straight out, let me share a little story.

Rolex Watches and Web Copywriting

Many years ago, there was an ad in magazines for a Rolex watch. In great detail, the ad explained what went on beneath the dial - with beautiful pictures showing dozens of interlocking ratchets, with wheels within wheels. Each tiny, perfectly hand-crafted element was responsible for a critical function.

They all integrated perfectly, worked in synchronicity, co-ordinated wonderfully.

good one ,, thanks

Copywritting is one of the most important skills you most master to your finger tips if you intend to succeed with you online efforts.

many big internet marketers don't write their sales copies by them selves. they hire professionals to do it for them. that is just to show you how important copywritting is, in internet marketing.

if you write crap, you will get crappy result.

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Nice share. In addition, every time you copywrite, you should add some helpful bits to the content like stating opinions from a consumer's perspective. This is essential in capturing the interests of the readers and this will make the consumers feel that you actually care for their welfare and money's worth unlike some articles that go overboard in trying to make a sale.

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