Tip 1: Know what a click is worth and bid
accordingly.

A #1 ranking on your favorite keyword is great but never
forget that your objective is to run a profitable business.
Know what a sale is worth to your bottom line. How much
money do you make when you close a new sale? How
much is that customer worth in repeat salesover the life
of their relationship with you?

This will vary from one business to another and one
type of sale to another. If your sales model relies on
repeat business, you may be able to safely and profitably
bid higher on your best keywords. You may not make the
profits on the front end but you know that theback end
and repeat business will generate long-term profits.

As an example, let's say that you offer a service or product
that has a low front end profit for you but your repeat
business is very strong meaning once someone orders,
they will order from you again and again. You may be
safe in bidding very high for your #1 position. Even though
you may make less or even no profit on that first sale, you
know that you can expect good profits on their next orders.

On the other hand, if you offer a product or service that
does not lend itself well to repeat or back-end sales,
you want to bid your keywords more cautiously so as to
leave room for your profits.

Reality Check: If it costs you $10 to generate a $5 sale, you
are losing money. Don't be blinded by the desire to be
#1 in a keyword.

TIP 2: Create tons of keyword listings and check
your stats often.

Remember. You are not paying for a listing. Money
is deducted from your account only when someone
actually clicks your link to visit your site.

Think of every possible word, phrase, and combination
you can think of that is related to your web site and
offer. Those keywords that don't get clicks don't
cost you anything.

Log in and check your stats often to see what keywords
are getting the best results and manage your accoun
accordingly.

TIP 3: Use bad spelling and plural forms of
words.

If you are offering a lead generating service, you will
want to be sure to use not only "lead generation" but
"leads generation".

Use "online lead" AND "online leads"

People type faster than they should sometimes and
that can result in spelling errors when they are
searching. So someone that is looking for "training"
may type "trianing". By thinking of ways someone can
mess up spelling on your various keywords, you are
giving yourself a better chance at helping customers
find you.

TIP 4: Find and use what your customers are
using.

Overture is a very popular pay per click directory
that is also very expensive. They offer a great tool
you can use to find out exactly what your potential
customers are searching for.

They have a great tool called The Overture Search
Suggestion Tool which can be found at

http://inventory.overture.com/d/sear...ry/suggestion/

It's free and it will show you EXACTLY what people are
using to search online.

Use every tip to its fullest potential and you
will find that your customers will begin finding "You"


To your success,

Henry Hilley
http://Hilley.ws
http://Hilley.Biz
DESIGNATED DRIVER
HenryForum@Freedom4You.org
1-888-TOO-MANY
http://Home-Income-Team.org
http://myEZstreet.org
http://BestBusinessEver.net

__________________
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