Google, being the undisputable leader in search
engines from then until now, is placing a high
importance on the quality and relevancy of its
search engines. Most especially now that the
company is public property. In order to keep the
shareholders and users of its engines happy, the
quality of the returned results are given extreme
importance.

For this same reason, doing the wrong things in
the Adsense and other forms of advertisements,
whether intentionally or unintentionally, will
result in a severe penalty, may get you banned
and even have your account terminated. Nothing
like a good action taken to keep wrongdoers from
doing the same things over again.

So for those who are thinking of getting a career
in Adsense, do not just think of the strategies
you will be using to generate more earnings.
Consider some things first before you actually
get involved.

Hidden texts. Filling your advertisement page
with texts to small to read, has the same color
as the background and using css for the sole
purpose of loading them with rich keywords
content and copy will earn you a penalty award
that is given to those who are hiding links.

Page cloaking. There is a common practice of
using browser or bot sniffers to serve the bots
of a different page other than the page your
visitors will see. Loading a page with a bot that
a human user will never see is a definite no-no.
This is tricking them to click on something that
you want but they may not want to go to.

Multiple submissions. Submitting multiple copies
of your domain and pages is another thing to stay
away from. For example, trying to submit a URL of
an Adsense as two separate URL’s is the same as
inviting trouble and even termination. Likewise,
this is a reason to avoid auto submitters for
those who are receiving submissions. Better check
first if your domain is submitted already an a
certain search engine before you try to submit to
it again. If you see it there, then move on. No
point contemplating whether to try and submit
there again.

Link farms. Be wary of who and what are you
linking your Adsense to. The search engines know
that you cannot control your links in. But you
can certainly control what you link to. Link
farming has always been a rotten apple in the
eyes of search engines, especially Google. That
is reason enough to try and avoid them. Having a
link higher than 100 on a single page will
classify you as a link farm so try and not to
make them higher than that.

Page rank for sale. If you have been online for
quite some time, you will notice that there are
some sites selling their PR links or trading them
with other sites. If you are doing this, expect a
ban anytime in the future. It is okay to sell ads
or gain the link. But doing it on direct
advertisement of your page rank is a way to get
on search engines bad side.

Doorways. This is similar to cloaking pages. The
common practice of a page loaded with choice
keyword ads aimed at redirecting visitors to
another “user-friendly” page is a big issue among
search engines. There are many seo firms offering
this kind of services. Now that you know what
they actually are, try to avoid them at all
costs.

Multiple domains having the same content. In case
you are not aware of it, search engines look at
domains IP’s, registry dates and many others.
Having multiple domains having the same exact
content is not something you can hide from them.
The same goes with content multiplied many times
on separate pages, sub domains and forwarding
multiple domains to the same content.

Many of the above techniques apply to most search
engines and is not entirely for Google only. By
having a mind set that you are building your
Adsense together with your pages for the human
users and not for bots, you can be assured of the
great things for your ads and sites.

Not to mention avoiding the wrath of the search
engines and getting your Adsense and site account
terminated altogether.

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