Marketing is an important aspect of any business. Home based businesses
are no exception. Here are a few tips on promoting your home business.

1. Personalize your business cards with a company logo. Be sure to
include email addresses and website URL on the front.

2. If you sell a product, carry several samples with you. Attach a
business card to the front. You’ll be prepared the next time someone asks
you “ What do you do for a living?”. Hand them a sample along with your
contact information so they know how to get more.

3.Collect email addresses from everyone. Contact information can be as
good as money in the bank.

4. Start a monthly newsletter filled with updates and special promotions
for your products and services. Snail mail it and email it out to every
address in your data base.

5. Learn to write good copy. If you don’t have time to educate yourself,
hire an exceptional copy writer to assist you. Good copy makes a
difference between booming business and lost sales.

6.Request testimonials form experts in your line of work, then use them to
promote your business.

7.Publish your business in every available marketing directory in your
area.

8. Word of mouth can make or break a business. Talk up your business when
in public and enlist friends and family members to do the same.

9. If you don’t have one already, get a website. Keep it low key,
professional, easy to navigate and full of quality content. Don’t overuse
graphics and flashy plug ins that slow down the time it takes for your
page to load. Spend some time creating a catchy headline or slogan for
your business. Now would be the time to use the copy writer again. List
your web site with directories like Google , Yahoo and Inktomi. Make sure
you read the webmaster’s guidelines and ensure that your website conforms
to the search engines terms of service.

10. Get the word out about your business online by joining discussion
forums related to your area of business. Post links back to your website
and exchange links with other businesses that compliment your service.
Avoid associating your site with fly-by-night or shady businesses. Only
allow your links to be posted on high quality, reputable sites. Only post
links on your site to businesses or websites that you have researched
thoroughly. This can improve your page ranking and help you move up on
the search engine results page.

11.Procure advertising space in your local newspaper “above the fold”.
Check into hiring a professional speaker to read a specially prepares
script advertising your business( once again, consult that excellent copy
writer) and have your new radio commercial played during prime listening
times. If you can only afford a few minutes of radio time, it is still a
good investment.

Clara Nolt

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Muzztang - you'd probably get more takers if you didn't hijack someone else's thread for this. I believe there are places to post this here on the forum if you look around.

OP, thanks for the very good article. Some excellent tips for promotion there. I would add to network both online and off with other business owners - especially those that complement your own. Join the Chamber of Commerce in your town and any business organizations that you can.

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