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Old 02-28-2006, 04:00 PM
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Post Discover 7 Deadly Mistakes 1-4 People Make When They Start A Home Business

125,000 people world wide start a home-based business daily. More people are looking for time, freedom and financial independence rather than stability and job security. Increasing focus on family values and quality of life are driving people to start a home business. How many people actually enjoy success with a home-business? According to Entrepreneur Magazine over 90% of people starting a home business fail to attain the desired results.


This report will provide you with the framework to properly evaluate whether or not a business opportunity is worth pursuing or will lead you to lose a considerable amount of money and time. This report is invaluable “insider-guide” to any Home Business Opportunity seeker.


This information comes from extensive experience in Network Marketing, Direct Sales and MLM (multi-level marketing). Let’s look at the 7 mistakes you don’t want to make, that can have you ‘dead in the water’ instead of making money with your ideal opportunity and how to avoid them. Read carefully, avoid the costly mistakes and, more importantly, find the Home Business that is for right YOU.



1. Making a decision based on Hype. Most people join a business opportunity for the wrong reasons, often based on the hype presented by a skillful salesperson. They are led to believe that it is very simple and easy to make a significant amount of money immediately. They are presented with testimonials of several key income producers who have generated multiple six figure incomes.


Of course, if these people attained this level of income, anyone can. Right? Wrong! There are a number of high producers with every Business Opportunity. Unfortunately, the number of failures is significantly greater. Inquire about the percentage of success versus failure? How many active distributors are there? What is the experience of the average or typical distributor?


The answer to these questions will give you a more realistic view of the opportunity. Getting into a Business Opportunity based on hype almost always guarantees failure. This is not suggesting that the decision should take forever, but “jumping” into it without any research is not the mark of good business person.


The best way to eliminate the hype trap is to concentrate on the benefits that you can attain. They have to be specific and measurable. Continue to read the report to discover the essential elements for selecting the right opportunity for you. People often make emotional decisions and use logic to justify them. That is exactly the reason clever salesmen are successful in selling opportunities based on hype. Passion and excitement are a very important part of this business. They should come from proven results, exceptional products and a great system enabling success for the majority, not just a few producers.


Take the time to do your due diligence and avoid such a costly mistake. Make sure that YOU can succeed with this opportunity and, not only that you could succeed, but others who you will introduce to this opportunity can succeed as well!


2. Not researching the Company. If you don’t research it, your prospects will. If the company has any negative information, it has to be addressed in a precise way. Let’s face it -- you would have not joined Enron knowing the potential problems they might well have had. This may not be easy to do. However, should you be unable find out such key information – for whatever reason – then you should just say “no” and walk away.


As in any business as a distributor, you have to make sure that the company has a solid track record. Leadership and positioning in the industry is very important for your success. The leadership of the company does not have to be defined as years in this type of business but the experience of the key individuals in similar businesses in the past. Experience in marketing, positioning, advertising, automated systems and business management should also be taken into account.


Identify the growth of the opportunity by the number of the distributors joining the program over a period of time and see whether the company experiences growth or decline. Check the Internet forums to identify the company’s reputation. The word of caution is that you will find some negative publicity for any company on the Internet and you have to be able to tell the difference between the real issues versus the typical negativism spread by the competitors and former distributors who feel they have been taken advantage of and yet jump into a similar opportunity so that they can complain once again.


A company should provide extensive training in areas key to your success. You should also look for a track record of continuous improvements and vision of the future. Evolving technology, creative marketing, superior product, and reliable system support are attributes of a solid company that will always position itself ahead of crowded competition.


It is important that you feel comfortable with the company. If not, then you should continue looking for the right Business Opportunity for you.


3. Failure to recognize a weak/overpriced Product. Does a tangible product exist? Does it have value on it’s own without the money making opportunity? If not, then all you have is a ‘Pyramid Scheme’. The product is what validates an opportunity. Is there a market for this product? Is the product worth the asking price?


Remember, that any other benefits that are offered to you in addition to the product, such as training, mentoring, tools, etc., should not be considered part of the price of product. That means that if someone offers you a personal development program for $2,000, you should ask yourself “Can I purchase this program in an open market for a similar price?” If you cannot establish comparable value, then you should pass on this opportunity. Some opportunities claim that their product is valued much higher than what it’s priced.


Make sure they provide you with a sound explanation and proof of their claims. Anyone can claim their product is worth some outrageous price and present testimonials to back up their claims.


The product must be consistently in high demand. There are many new products that come to the market place that are yet unproven and thus a lot of factors would play into their eventual market success. It might be unwise to proceed unless you have confidence in the product. A product must produce results and demonstrate that it truly works, to enable you to feel great representing it. It's all about integrity. Products with integrity stand the test of time.


The bottom line is that the product should have a clear value at a fair market price. It’s also beneficial to feel enthusiastic and passionate about your product, so try to align yourself with a product that you, yourself would use and can stand behind. Passion is contagious and is a true indicator of a quality product you can honestly represent. If you are excited about the product, then you are already half way towards creating a successful Home Business.


4. Seeking the lowest price instead of the Greatest Value. When considering a business opportunity some people make the cost to join the deciding factor. They are afraid of risk and are attracted to opportunities they can get started with for free or at a minimal cost. This is a critical mistake.


Value must be considered over cost to join. How much do you value your time? How fast can your financial goals be met with this opportunity? These are points you need to consider. What is the advantage of getting involved with an opportunity for free or at limited cost when generating any real cash flow may take over 2 years?


Some distributors in order to entice quicker sales might offer a price cutting deal or a shorter qualification/training process. This tactic will shortchange you out of valuable training time and support from your immediate leadership team. This may greatly slow your progress. The real value is not in the money you’ll save but in the mentoring, training leadership and support your team should provide. Ask for specific benefits to signup with this distributor. What does he/she offer you that could not be obtained from any other distributor representing the very same opportunity? If a discount of the product is the only benefit that is being offered this might not represent a significant value that you should be looking for.

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Last edited by Freedom4You; 02-28-2006 at 04:04 PM.
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Old 01-17-2009, 03:43 PM
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wow i really liked that post! but i think i am already set on my business , so thanks anyway i know it will be helpfull for other people
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Old 02-23-2009, 03:43 AM
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quite a long post. i dare not comment!
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