Article Marketing is an integral part of Internet Marketing and writing good articles is key to get the the clicks and traffic to your website.

Titles Get Clicks:
You can write brilliant articles but if no one clicks on them then it’s useless. The title of the article is the first hook and your only chance to capture a reader and get the click.

4 Types of Article Titles:

1. Questions: Questions drive people crazy and are very effective in titles. The question in the title drives people crazy and delivers a click.

For example:
Are you Using the Right Internet Marketing Strategies?
Are you Able to Hold on to your Man?
Are you Writing Garbage?

2. Creating Doubt: This is another great way to get the click and it’s a great hook because it makes the reader doubt what they know and makes them want to find out what their missing.

For example:
Internet Marketing, It’s Not What you Think
Causes of Acne Breakouts, They’re Not What you Think!
Can you Really Choose the Right Gaming Laptop?
Diets Don’t Work!
Do you Know What’s on your Computer?

3. Lists: People love lists and steps because they are simple and have the image of providing quick and easy solutions, ie: easy as 1,2,3.

For example:
5 Ways to Promote your Websites
7 Fat Burning Foods
10 Ways to Break Up with Someone
3 Ways you Can Make Money Today.

4. Sensational Statements: These work great because they capture the curiosity of a reader and create doubt and they just can’t help but click.

For example:
Working at Home is for Dummies.
Affiliate Marketing is a SCAM.
If you don’t Read this Marketing Guide you are Stupid.
$1,000 Dollars a Day, so Simple your Kid can do it.

Article Content Essentials

1. The Internet audience has a short attention span. Remember that your audience are Internet users and the Internet is all about instant gratification, the quicker and simpler you get to the point the better a read you will provide. Grab a readers attention, make your points and close the deal. Most people do not want to read 5,000 words on “how-to buy a video camera.” 500-900 words make the best article.

2. Deliver what your promised in the title. It is important to stay on point in the content when writing effective articles. Don’t go off on tangents, stick to the subject.

3. Don’t be Verbose. Again, articles that are too long are not effective and you will lose your readers before they make it to your link. Make your points clearly and with as few words as possible. Most main ideas can be delivered in just a few of sentences. Condense! Condense! Condense!

4. Present the Problem/Need and Offer Solutions. Most people read articles online because they have a problem to solve, a need or a want. Give readers a solution, a call to action, provide clear and simple definitions, instructions, steps etc…

I have seen so many articles that do not do this. They give 800 words and not one single concrete way to resolve the original promise within the title. If you’re title is “Laptop Buying Guide”, then I better see a guide, with features and components important to buying a laptop.

5. Edit for Typos and Grammar. This is pretty self-explanatory. Everyone makes mistakes and typos can happen but, if you’re article is full of misspellings and grammatical errors you look like an illiterate and you will lose all authority.

Tease Them - Don’t Give it All Away:

You want people to get to the end where the author resource box is and where the link to your website will be and you want them to have a reason to click on your link and go to your website.

Make half the points in the article body and leave them at a cliffhanger, or present only a couple of solutions and then offer your link to learn all details. The author resource box will say something like, “Learn the all the steps at: yourdomain.com” or “Learn how to do “all this” with step-by-step instructions at: yourdomain.com.”

Some writers use the method of presenting the steps to solve a problem in a very complicated manner and then in the resource box will say something like, “You must be overwhelmed? Please visit yourdomain.com for a simple solution” or “Is This too Much to Handle, we can do it for you at yourdomain.com.”

Read more hands-on, step-by-step Internet Marketing, SEO and Affiliate Marketing Guides at: JR's Internet Marketing Strategies Blog

__________________
Check out my latest blog posts:
Free List of 195 Keyword Suggestions - No Go Find Your Niche!

Building an Affiliate Marketing Website - Step-by-Step Guide

Don't Wait for the Search Engines - 14 Ways to Get Traffic Now!

That is a great post and good pointers you share, very informative.

__________________
Fresh Web Content
Unique Original Content