Multi Level Marketing?..... Does it work?


For some people, this is the way to go. I have met a few people over the years that swear by it. I know a few people who make over $100k a year working their multi level marketing program. The unfortunate part about it is that they were the only one making money. No one on their team was duplicating the efforts they were doing. Weather they were selling vitamins, travel, a gas saver product, lotions, potions, pills, candles or juice beverage products, I have tried it all and it was a difficult task for me. Once I ran out of my friends and family to bug about my new business, once I had two or three home parties, I ran out of leads, so I started buying leads in hopes to try to convert some people into my business. That is so much harder than it sounds. Sure I made sales, but by the time I was getting to the next profit level, the people who I brought in 2-3 months ago were dropping like flies. This is why I could never make it to the next big payout level of the commission plan. For some reason, I would always fall short of the next bonus payout or car bonus. Usually, I would fall short of personal volume or group volume or I would have enough on my left side, but not enough on my right side, so I would miss out on the big payouts, month after month.

This got to be the same old stuff you hear about why MLM doesn't work for most people and the only people making money were the people at the top of the pyramid. People with huge dowlines and people that have been in the business a long time and lists of hundreds of thousands of people to market to. For any newbie joining, good luck. I once watched a stay at home mom put $13,000 into a business to quit within a year. Most of us are smarter than that and would have quit after a few months and maybe only lost $1000 down the drain, but this person was persistent and did not want to fail. So she kept plugging away until they had no money left and when gas prices went to $3.50, the father of the family couldn't afford to put gas in the car. So much for helping out.

The only thing we have found on the internet to work for most people is a direct sales company that pays you 100% of the sale. Companies that have a price point of less than $1000 to start. This is the only way you have a chance to succeed. Beware of the $1500 to $5000 programs, the start up company and program jumpers. The truth about start ups is that they have no track record. You have no idea if they will be in business two years later. Watch out for people who jump ship every time a new program comes out on the internet. Most importantly, be careful of the program that costs more than $1000.00. They are hard to sell, no matter how good it sounds.

I hope this helps your research in determining a company that you can be proud to represent.

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Dwayne Jones
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You're right about that, Dwayne. It's hard to find a MLM company that's reputable, has good re-sellable products and is easy to duplicate. The hard part of all this is having your downline duplicate. I bought affiliates in hopes of jump starting my company promotion. I didn't get the response I thought or was led to (of course they say nothing's guaranteed). However, I like their products and will be blogging about some of their wellness products. I already have one for their cleaning products: www.naturally-clean.blogspot.com . The link in my signature takes you to the page to sign up as an affiliate. It's free to join, and you can do the whole program free. It just takes some time. Their training program is fantastic (did I say free!)

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There are a couple of MLM programs that I am interested in joining, but truthfully don't have time to promote right now. I'll probably investigate them further when I have more time and money.

Some MLM programs are good, but it's also a good setup for a scam, so due diligence is definitely needed.

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You have hit on a number of challenges that facing MLM distributors. The biggest challenges that face distributors are ...

1. The lack of a duplicable system.
2. A good pay plan.
3. The lack of real training and support from the company and a
the distributor's upline.

Most companies' systems suffer from an overreliance on warm market tactics and or overpriced lead packages. The first thing you should consider when evaluating an MLM opportunity is its system for duplication. In addition to teaching warm market tactics which, are of some limited value the company should provide a website with a lead capture system and autoressponder to follow-up with the leads so the distributor is able to build an online presence.

The company should also provide reasonably priced leads that they will plug into your website that you can personally follow-up with and that will be followed up with automatically via your website through your autoresponder. The company should also provide training on free ways to generate traffic to your website. The company should also provide training on how to set up a separate lead capture system by reccomending and working with companies such as Opt-in 2 Succeed and GetResponse so the distributor can create her own opt-in leads.

The company should also provide a solid pay plan that rewards loyalty, sponsoring new members, retailing products, and building an organization. An overreliance on just one of these features can cause problems as the company grows and inhibit duplication.

It is also beneficial for prospective distributors to find an upline that will provide real support and not just empty motivational rhetoric. The upline that I am presently involved with does just that by transferring sponsorship of people into my organization and by providing advertising rebates to its members that actively promote their buisness. For more information check out my website at www.automaticbuilder.com/rgrone.

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