Advice for improving salespage?

[karlp295]

How have you prepared salespages for your sites and what conversion do you get?

Do you -

get copy written by a professional or do it yourself?
If you do it yourself how did you improve your copy and how good is your sales page?

I need some suggestions and help because my salespage is below 1% conversion and 0% clickbank affiliates.

When I send subscribers from my newsletter it is more like 1.5%

Still very low!

Here is my old page and my new page which I modified yesterday

Please take a look and give me your comments...

thanks!

[Ron Killian]

Think this was covered in another thread? If you don't have the copy skills, hiring a copywriter would be best, better chance of a higher conversion. But if your on a limited budget, probably gotta try to do it yourself. For good copywriters, your looking at about $1000 or higher, though you can find some deals on WF.

Are you testing your sales letter? What are you using to test?

One of the better free tools I've used to test o Google Website Optimizer. It lets you split test or multi variable test. I like multi variable, because I can test certain sections of the sales page.

These are just my opinion, I am NO expert copywriter, so take them as you will.

The most important part of a sales letter is the title, first thing they see, they a sure not going to read further if you lose them at the title. A question in the title is good, when you use it to create curiosity, but your title seems more a yes-no question, doesn't really make me want to read on, not real compelling.

Also, your order section still seems kind of weak, doesn't seem to be strong call to action. Also, often in the order now, buy section, it can help to remind them what they are getting, re-selling them again if you will. And remind they what they will lose if they do not order now.

I also mentioned before that you should try losing the "If you are new to ordering online click here for more info." line and link. For one, you could be creating doubt in their mind, "Is ordering online still not safe?" type of them. Also any link is a traffic leak and a way to lose them. You don't want they to leave unless they are ordering or not interested.

Just a couple things I noticed. I can take another look later when I have time if you want. Course I am no copywriter, still very much learning

[karlp295]

Thanks Ron and yes I did open this in another thread but wanted more comment, points all good although I dont know why you say order area is weak...

[jhoecannon]

Just my initial impressions.

1. Too much "red" in the two sentence title - my eye's get "lost".
2. Maybe needs a picture or something between the two sentence title.
3. I am certainly no expert, but I believe a comma should follow "So" - like this "So,".

I had a hard time wanting to read any further than the two sentence headline. Maybe, that's just me, however.

[waxman1000]

Just a quick add here. You may add a video to your sales page if you want. I have seen that videos kind of add some life to websites.

I actually made a test on some of my landing pages and the one with videos won outright.

[gwnhwyvar]

I actually made a test on some of my landing pages and the one with videos won outright.

That's interesting, thanks waxman1000. I've just started dabbling with adding those.

I used to be this big believer in all text - of course, I go back to the old dial-up days when pictures could take anywhere from 2 to 10 minutes to load - but now that more people have high speed Internet and computers are so much better, I'm finding a couple images seem to make a difference - images of the product, that is.

And, of course, we cannot forget the call to action!

[Ron Killian]

Originally Posted by karlp295

Thanks Ron and yes I did open this in another thread but wanted more comment, points all good although I dont know why you say order area is weak...

I couldn't put my finger on it till today, before it just did not have the, "grab me, order now" factor when I saw it.

After reading a copywriting ebook I realized, it was because your order section is not an "order form". It's not focused on getting them to order right now. They say sales pages using order forms can increase conversions 10% or more. Think about direct mail, there is always an order form. To me it tends to focus on the part where you want your visitor to take action, at the very least it draws their eyes.

It has also been said that this section should be written as if it was the visitor speaking, suppose to put the visitor in the right frame of mind, some what a psychological tactic, at the crucial time.

As for the red, actually that has been tested to be the best color for a headline, though I can't remember if there is an exact color of red, have to look that up.

Video might be an idea as well, can only tell by testing.

Just my thoughts.

This probably doesn't have to be said, but I hope your testing, gotta test. I really like Google Web Optimizer for testing. It can do either split testing or multi variable. I personally like multi variable because you can test many different parts of the same letter.

With split testing, you can only tell which one did better, you might not be able to tell what part made the difference. The only draw back to multi variable testing is that, the more variables you have the more traffic you'll need to get a significant difference. But you could always start with the major parts of the letter, which would be the headline and the call to action.

Maybe you already know this, or I've said it before

[franktang00]

I find Google WebOptimizer very difficult to use, and like you said, Ron, multivariate testing can be difficult to isolate why certain options worked better than others. I definitely agree with you that testing is key.

I actually use markiter.com. Its an easy way to pre-test text, images or videos side by side and get people's feedback on. It eliminates other variables, so you get an apples to apples comparison, and you don't waste traffic like you do if you are testing with WebOptimizer.

[Ron Killian]

Actually I said, least I think I did, or meant, that it's difficult to find the parts that made a difference when you use split testing. Multivariable is better for testing and figuring out what parts make the difference

The draw back to multi variable is traffic requirements.

[franktang00]

Ah...sorry for the misunderstanding. Do you just use Google WebOpt to test your sites? How long/how many impressions do you run your tests for until you get results you're comfortable with?

I can imagine multi-variate testing taking a long time. Have you ever tried Markiter?