Ad agencies are concentrating in advanced application development. Recently, I have come across Web 2.0 Plugins at Rupiz Media that is developed with the objective of giving a website more life, rich graphical effects and better interactive feature. It also claims to enhance user friendliness of a website. This application software is designed to enrich a website with features like blogs, polls, forums, video conferencing facility with Voice-video-text chat interface, Contact grabber for sending bulk mails or invites, online SMS facility, soft phone etc. This application software when used for a retail based site proves to be of great help as already some sites like Retails Direct, Rupiz Compare, Paisa Waisa, iCallGlobe are enjoying their share of benefits after applying this special application software. Send your opinion on this cutting edge software.